Tuesday, February 15, 2011

Marketing, Marketing, Marketing

Isn't that what business leaders drive into our heads??? It's all about the marketing. I'm almost thinking I should have went to school for a marketing degree instead of business management. I never realized how much work marketing a small business with an extremely limited budget can be. And I've only hit the tip of the iceberg! They say that you should spend a minimum of 75% of your time marketing a new business. Once you have the sources, the leads will roll in. (Boy I can't wait for that day!)

That said, I'll segment into my day... Today was an awesomely productive day. After getting Kris ready and off to school, I spent about 1 1/2 down at the courthouse doing research. I got 37 leads which isn't too bad since this is pretty much my first time looking through real estate documents (and wow can they be crazy confusing). After I got home, I spent the next 3 hours on the phone hashing out details for different things, paying bills, and setting up the database to keep my research and lead prospects organized. It's been a long time since I've used Access for anything other than an already previously created template. And that was just to catalog our CD's/DVD's. Plus, Microsoft had the bright idea to change the interface of the Office Suite in 2007 so now I have no idea where any of the buttons are. That took me a better part of 2 hours to figure out and by that time, Kris was home. We hung out for most of the evening and while she got a shower, I got the first round of postcards (first marketing endeavor) typed, printed, signed, and stamped. They are ready for the mailbox tomorrow. Now this is where I have intensely mixed feelings. Up until now, this has just been a okay, this is what I want to do and this is what I would like see happen. But now, reality is starting to set in and I know the minute I mail these postcards, I will more than likely start getting calls. That's a little scary to me since I'm still in the learning stage. I guess the one really awesome thing about this job is that it really is a learn as you earn business. On one hand, that's great because I don't have to study for years before starting to make money. On the other hand, that's a little disconcerting for me. I'm one of those I have to know everything before jumping in. I'm excited and apprehensive all at the same time.

Well, I'm off to do homework and finally sit down to knit. I have to at least finish this lace repeat or this blanket will never get finished. Until next time, much love and many blessings!!


P.S. If you want to find out what I'm working on, check out my crafting blog: On My Needles!

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